Celebrating Sam Nonoa: The Unsung Hero Behind Puatala’s Journey

In the world of startups, bringing people together around an idea — especially one that begins as a mindset rather than a fully formed concept — is no small task. That was the reality in 2019 when Alignz Training began in a small room where three people felt like a crowd. From those early days emerged someone whose belief and commitment helped shape what Puatala has become today — Sam Nonoa.

Sam’s journey, from Alignz Training through to the transition into Puatala in 2021, is a reflection of persistence and long-term commitment. His early decision to step in, support growth, and help drive the business forward played a key role in the organisation’s evolution. Under his leadership, the business expanded and went through significant changes in structure and branding as its purpose and direction became clearer.

What has consistently stood out is Sam’s focus on doing what is right for the programmes and the people involved. His commitment has ensured that these programmes not only continued, but strengthened — always guided by a desire to empower students to feel confident, resilient, and supported in their journeys.

Navigating a startup environment is never straightforward. It requires embracing uncertainty, pushing boundaries, and learning through both setbacks and successes. Throughout this journey, Sam’s steady sense of purpose has helped keep momentum moving forward, even during challenging periods.

Much of Puatala’s progress is tied to Sam’s dedication and leadership. His contribution serves as a reminder of how vital each person is within a growing organisation. As Puatala continues to evolve, we do so with deep appreciation for the role Sam has played — and continues to play — in shaping the organisation’s future.

To Sam, and to every team member who contributes to this journey, thank you. Your resilience, commitment, and belief continue to light the way as we learn, grow, and move forward together.